Rita's success story is a testament to her unwavering determination and entrepreneurial spirit. In 2016, she made the bold decision to leave her job and venture into the wines and spirits business in Dagoreti South. However, the unprecedented Covid-19 pandemic posed a significant challenge to her fledgling enterprise. With decreasing sales and the need to retain and expand her business premises in preparation for business pickup, Rita was in dire need of financial assistance.
Despite the difficult circumstances, Rita remained hopeful and sought help from various financial institutions, only to face disappointment as many were hesitant to lend during the pandemic. Fortunately, a friend introduced her to 4G Capital, who were willing to take a chance on her.
Rita was overjoyed when she received a loan of $200 from 4G Capital, which she immediately put to good use by expanding her premises and adding more stock. Impressed by the swift loan processing and exceptional customer service, she made a commitment to always fulfill her loan obligations, regardless of any obstacles that might arise.
At that time, Rita's business employed two individuals and generated daily profits of $20.
Over time, Rita's business experienced remarkable growth due to the consistent and substantial funding she received from 4G Capital, in addition to invaluable business training and encouragement. Initially, she sourced stock from wholesale shops and brokers, but her growing reputation and success enabled her to establish relationships with distributors who offered competitive prices.
Her loan limit eventually increased to $498, and she expanded her team to five employees. Furthermore, she successfully opened a second business in a nearby town, creating jobs for two more individuals.
Rita's persistence and dedication have resulted in a thriving enterprise, with daily profits now ranging from $50 to $70, and over $80 on weekends. Her success has allowed her to comfortably afford the necessary licenses, totaling to more than $800 annually.
The training she received on savings and maintaining proper business records has been instrumental in elevating her business to new heights. Rita's accomplishments have not only enabled her to provide a quality education for her children but also acquire multiple parcels of land and offer steadfast support to her mother as an only child.
Looking ahead, Rita aims to purchase a car by the end of the year and construct rental apartments within the next two years. Through her journey, she has gained valuable insights that have contributed to her success in the industry. These include paying employees daily to promote honesty, obtaining the necessary licenses to maintain a legitimate business, and staying firm and committed despite the challenges faced as a woman in this sector.
Rita's story is an inspiration to aspiring entrepreneurs and demonstrates the transformative power of determination, hard work, and unwavering dedication.
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