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Empowering Dreams: A Decade of Entrepreneurship with 4G Capital



For over ten years, Nelly has immersed herself in the dynamic world of shoes and clothes. To her, it’s more than just a business—it's a source of income that supports her family's needs, covering school fees and house bills. “What's remarkable is that it's not just profitable; it's a fulfilling venture that isn't extremely tiresome.”


“Initially, my focus was on selling shoes, even exploring the online space through platforms like Facebook and WhatsApp. The positive response led me to expand my offerings to include clothes. Starting with competitive prices for shoes, I gradually transitioned to selling high-quality products, all while managing the business single-handedly.”


“Social media, particularly Facebook and WhatsApp, became key avenues for reaching customers. Over the years, I've built a network of friends and customers who regularly inquire about my products. The journey wasn't without its challenges, but the satisfaction of running a successful business outweighs the hurdles.”


Nelly became acquainted with 4G Capital about three years ago,  through a friend who highlighted its ability to provide urgent financial assistance. What she appreciates the most is the flexibility of the service during favorable and challenging times.


“My experience with 4G Capital has been positive overall. We've maintained a good relationship, and their quick and accessible lending process has been a significant advantage. The support extends beyond financial transactions as our Walimu, their representatives, regularly visit to check on my business. The emotional rollercoaster of highs and lows in business is something I've come to understand, and having a reliable financial partner like 4G Capital has been crucial.”


Looking ahead, Nelly’s aspirations include expanding her retail business, envisioning it brimming with stock until she opens another dedicated outlet for clothes and shoes. 


“The impact of 4G Capital goes beyond individual businesses; it's a force for good, helping people like me achieve our  entrepreneurial dreams.”

Communication with 4G Capital extends beyond smartphones, acknowledging that not everyone may have access to advanced technology. Through conventional messages, the partnership thrives, making financial assistance accessible to a broader audience.


“In the ever-evolving landscape of entrepreneurship, 4G Capital has proven to be a valuable ally, supporting dreams and fostering growth. My journey is a testament to the positive impact that strategic financial partnerships can have on small businesses. With the right support, aspirations become realities, and businesses flourish.”


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